After working on a number of pop-ups and events, at Selfridges, the fashion industry seemed very exclusive and cliquey to me. Unless you were a buyer, journalist, or editor it seemed that a regular person didn’t have access to what was going on behind the curtain.
Reveal is a campaign that puts the consumer front and centre of the creative process in fashion through events such as open studios, panel discussions and immersive catwalk experiences.
