After working on a number of pop-ups and events, at Selfridges, the fashion industry seemed very exclusive and cliquey to me.  Unless you were a buyer, journalist, or editor it seemed that a regular person didn’t have access to what was going on behind the curtain.

Reveal is a campaign that puts the consumer front and centre of the creative process in fashion through events such as open studios, panel discussions and immersive catwalk experiences. 

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